Superfans

SU · PER · FAN - noun

“a small but extremely valuable subset of your most passionate fans.”

They are the top 2% of your listeners, and will account for 52% of your merch sales.

Superfans don’t want to just consume music. They want to feel a connection.

Most importantly, they need to feel seen and heard.

Our Services:

Artist Fanclub Audit

Data Collection Strategy

Superfan Platform Consultation

Fanclub Monetization Strategy

Not sure if you’re ready to take the jump?

Book a free consultation today.

In the Age of Information…

Why is it a radical idea to know:

  • Who your biggest fans are?

  • What they like about you and your brand?

  • How they connect with your music?

How to connect with your superfans

  • DSPs, social media algorithms, and data gatekeepers have made it difficult for artists to own their own fan data. We have partnered and worked with numerous tech companies to help take this power back.

    This means:

    • Pre-save campaigns

    • Self-custodial ticketing widgets

    • Building your email list

    • Tracking your top listeners

    • Gated community access

  • You figure out who your fans are. Now what? The main goals are to provide value and reward fandom.

    This means:

    • Email marketing campaigns

    • Building a superfan club

    • Providing members-only access

    • Direct artist-to-fan communication

    This will help you connect with your fans on a deeper level.

  • Creating a path for your fans to support your artistic career while providing value to them benefits both parties.

    This means:

    • Subscription model fanclubs (think OnlyFans for artists)

    • Digital collectibles with utility

    • Incentive programs

    • Exclusive merch & access

    • Members-only IRL experiences

Not sure where to start?

Try our free superfan calculator to see how many monetizable fans you have.

Quickly pull some stats from your social media and streaming pages and it will tell you how many superfans you have.

Our calculator is pretty smart, so if you don’t know the answer or don’t have this data available, just tell it you don’t know!

NOTE: Find the number of your ‘Super Listeners’ by going to Spotify for Artists > Audience > Segments > Active Audience.